The Informed Executive (IEX) is an electronic implementation of the publication that was launched in a conventional paper format in 1993 by the same editorial team.

It takes the editorial concept established in the original format for funding high quality business periodicals without advertising and applies it to a format suitable for distribution over the Internet.

IEX avoids the pitfalls associated with the generation of newsletters which are regularly published over the Internet. Being created in HTML format, those newsletters are more functional than stylish: there is little reason to bookmark or print them for future use. That style of publishing is certainly not an appropriate medium for companies to create a professional image of their operations in the marketplace.

The publishers of The Informed Executive developed a method of funding magazine titles which depends neither on readers’ subscriptions nor on advertising. Under this business model, revenues are generated by Premium Subscribers who commit a non-refundable payment before the magazine’s editorial team researches an analysis of their business.