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A premium subscription to The Informed Executive gives your company the right to quality, objective, analysis |
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The publishers of The Informed Executive developed a method of funding magazine titles which depends neither on readers’ subscriptions nor on advertising. Under this business model, revenues are generated by organisations which commit a payment before the magazine’s editorial team research an editorial analysis of their business.
The fact that this sum is paid over before the research begins ensures the editorial independence and objectivity of the piece. By way of quality assurance, the company about which the piece is being written is invited to check the draft for factual accuracy, though editorial opinion must always remain that of the publishers.
In the case of IEX, the fees are paid by the Premium Subscribers – whose annual subscription entitles them to at least one in-depth editorial analysis. That subscription also entitles those organisations to a range of additional benefits, which are detailed below.
Readers are encouraged to draw down a permanent copy of any feature in PDF format for their own retention and private use.
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Who would benefit from a premium subscription to IEX? |
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A small to medium scale business wishing to raise its profile |
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A larger business wishing to highlight the activities of a division |
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Any organisation launching a new product range |
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Vendors wishing to promote success through objective case studies |
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Companies wishing to have the ground prepared before embarking on an IPO |
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Companies seeking to attract the interest of new partners |
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What does a Premium Subscriber receive? |
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The fee paid by the Premium Subscribers entitles them to a comprehensive portfolio of services. |
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Editorial analysis of the whole or part of their organisation or operations.
The length of the analysis is linked to the value of the subscription but will never be less than two complete pages of editorial (or their equivalent). |
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The right to a high resolution PDF of the analysis for use on their own web site or other means of electronic distribution. Premium subscribers may also opt to have conventionally produced reprints of the feature (at cost) on high quality art paper for use as cost-effective marketing collateral. |
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The cost of a premium subscription |
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The cost of a Premium Subscription is inclusive of a three-page feature written by the editorial team and published at a time which best meets the requirements of the Subscriber (subject to availability of space in a particular edition). The actual cost is influenced by the size of the organisation: as an SME, we are keen to encourage the smaller business at this critical time. Please contact the publisher to discuss the arate applicable to your organisation.
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Premium Plus, a powerful value-adding service
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A Premium Plus Subscription takes the concept of Premium Subscriptions a step further and gives participants access to the extensive experience and contact base of the editorial team. It is designed to help differentiate your organisation in its marketplace. |
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The publishers will actively support your company's interests wherever possible by |
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Producing an objective White Paper addressing issues of immediate relevance to your business; and which identifies its products or solutions as meeting the needs of the marketplace. The White Paper is then circulated by the publishers. |
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Identifying appropriate sales opportunities which we encounter during our researches |
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Making high-level introductions which will materially enhance your prospects |
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Securing interviews with key personalities relevant to your business case in the publication |
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Providing confidential market intelligence and awareness based on editorial research |
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Providing high quality source material from which you can leverage PR coverage |
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The publishers have access to sources of management skills, administrative resources and business finance. Press and industry briefings can be mounted cost-effectively in support of your business. |
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The cost of a Premium Plus subscription |
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Given that Premium Plus is a highly tailored service, the cost of the facility will be quoted on request when we have discussed your requirements. |
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Only one company in a given sector will be accepted as a Premium Plus subscriber. |
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Please contact the publishers directly, and in confidence, to discuss the opportunities. |
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