| Opportunities to work with The Informed Executive to raise your business profile |
| The Informed Executive is different from any publication that you have probably ever encountered. It does not take advertising, does not charge end users to receive the publication, and does not accept paid-for pieces contributed by third parties (the dreadful term 'advertorial' is often used for such material). |
| Going back to when the magazine was launched in 1992 as a paper-based 'glossy' executive magazine, the publishers established an entirely different method of funding magazine titles. Under this business model, revenues are generated by organisations which commit a payment before the magazine’s editorial team research an editorial analysis of their business. |
Those organisations form a unique partnership with the publishers to communicate with an audience which has consisted of 270,000 senior executives in UK businesses and 105,000 in the public sector.
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| With effect from the next edition of the magazine, we will be reaching out to 1.2 million UK businesses in addition to the established public sector circulation.. |
| There are now two different ways in which business organisations and public bodies can become involved with The Informed Executive. Clicking on these subject headings takes you to detailed descriptions of the services.: |
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| Corporate Sponsorships |
| The publishers of The Informed Executive are inviting a limited number of businesses and public bodies to become sponsors of the publication. Sponsors - limited to a maximum of four - will be highlighted in a number of ways. |
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The organisations will be invited to identify subject material for an 'expert' feature to the editions for the duration of the sponsorship. |
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They will be identified as a sponsor in the masthead page of the publication. |
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The Informed Executive website will carry their name, logo, a brief description and a link to their sites. |
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| Organisations should contact the editor of the magazine directly to discuss the development of a sponsorship 'package' to meet their requirements. |
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| Premium Subscriptions |
| The key to a Premium Subscription is a wholly editorially independent analysis of the organisation conducted by The Informed Executive team. |
| The relationship extends far beyond any corporate analysis which the editorial team may produce as part of the Premium subscription package. You can find an extensive list of those services on the Professional Services page on this site. |
| The fact that the Premium subscription is paid over before the research begins ensures the editorial independence and objectivity of the piece. By way of quality assurance, the company about which the piece is being written is invited to check the draft for factual accuracy, though editorial opinion must always remain that of the publishers. |
| In the case of IEX, the fees are paid by the Premium Subscribers – whose annual subscription entitles them to at least one in-depth editorial analysis. That subscription also entitles those organisations to a range of additional benefits, which are detailed below. |
| Who would benefit from a premium subscription to IEX? |
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A small to medium scale business wishing to raise its profile |
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A larger business wishing to highlight the activities of a division |
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Any organisation launching a new product range |
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Vendors wishing to promote success through objective case studies |
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Companies wishing to have the ground prepared before embarking on an IPO |
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Companies seeking to attract the interest of new partners |
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| What does a Premium Subscriber receive? |
| The fee paid by the Premium Subscribers entitles them to a comprehensive portfolio of services. |
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Editorial analysis of the whole or part of their organisation or operations.
The length of the analysis is linked to the value of the subscription but will never be less than two complete pages of editorial (or their equivalent). |
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The right to a high resolution PDF of the analysis for use on their own web site or other means of electronic distribution. Premium subscribers may also opt to have conventionally produced reprints of the feature (at cost) on high quality art paper for use as cost-effective marketing collateral. |
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| The cost of a premium subscription |
| Given that the Premium Subscription is a tailored service, the cost of the facility will be quoted on request when we have discussed your requirements. |
| Please contact the editor directly, and in confidence, to discuss the opportunities. |
