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A premium subscription to The Informed Executive gives your company the right to quality, objective, analysis |
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The publishers of The Informed Executive developed a method of funding magazine titles which depends neither on readers’ subscriptions nor on advertising. Under this business model, revenues are generated by organisations which commit a payment before the magazine’s editorial team research an editorial analysis of their business.
The fact that this sum is paid over before the research begins ensures the editorial independence and objectivity of the piece. By way of quality assurance, the company about which the piece is being written is invited to check the draft for factual accuracy, though editorial opinion must always remain that of the publishers.
In the case of IEX, the fees are paid by the Premium Subscribers – whose annual subscription entitles them to at least one in-depth editorial analysis. That subscription also entitles those organisations to a range of additional benefits, which are detailed below.
Readers are encouraged to draw down a permanent copy of any feature in PDF format for their own retention and private use.
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Who would benefit from a premium subscription to IEX? |
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A small to medium scale business wishing to raise its profile |
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A larger business wishing to highlight the activities of a division |
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Any organisation launching a new product range |
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Vendors wishing to promote success through objective case studies |
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Companies wishing to have the ground prepared before embarking on an IPO |
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Companies seeking to attract the interest of new partners |
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What does a Premium Subscriber receive? |
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The fee paid by the Premium Subscribers entitles them to a comprehensive portfolio of services. |
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Editorial analysis of the whole or part of their organisation or operations.
The length of the analysis is linked to the value of the subscription but will never be less than two complete pages of editorial (or their equivalent). |
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The right to a high resolution PDF of the analysis for use on their own web site or other means of electronic distribution. Premium subscribers may also opt to have conventionally produced reprints of the feature (at cost) on high quality art paper for use as cost-effective marketing collateral. |
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The publishers intend to organise periodic seminars or briefings (mounted at cost) to which Premium Subscribers will have an opportunity to present to the magazines’ subscribers and other invitees. |
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Reduced rates for premium subscribers for a broad range of business services provided by Comms Strategy, the publishers of The Informed Executive. These include web development, strategy planning, marketing and promotion and technical writing. |
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Purchasing benefits in the Publishers’ online business shop over and above those available to all other subscribers to The Informed Executive. |
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The cost of a premium subscription |
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The entry level cost of a Premium Subscription is £2400. This is inclusive of a two-page feature written by the editorial team and published at a time which best meets the requirements of the Subscriber (subject to availability of space in a particular edition).
The cost is increased by £950 for each additional page contracted. |
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